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Two BIG questions
Small business owners are always on a hunt for ideas and instruments to grow their business.
When it comes to digital marketing it is always about:
* This is us
Yep. I know that for sure.
Even if your potential clients is 20 people around the block where you deliver your product (like local bread or milk-shop).
Because if You`ll had an Instagram and Facebook (along with your brand name and logo of course), you`ll be able to send your product to a whole city, or you`d get a potential investor to your next chain of shops.
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Ok, another example – you are a big manufacturer who delivers a big-wheel machines to agricultural monopolies.
Then, you`ll need a website for every person from potential customers companies who oversees research. So, he or she can find your product, read about it and make a first step, like filling out the form or press a “Call me back” button.
We had a client with $500K avg. sale check (the second one in our business history with such a big check). With 1 client per year record. 10 years of business development by him and his team. His business is about infrastructural planning (like how to make a small one-business-oriented city in a desert) and construction.
“Don`t you understand what kind of clients do I have? They don`t use social media at all !!!”
That`s right! And these men are using Google, Bing, Clutch, Yahoo. And if they, do it on a monthly basis, they are subscribers of manufacturers Facebook / Instagram and other pages. And if his suppliers had a complex marketing strategy (content + social + web-funnel + SEO+ ads) then your six men is already knowing where to buy stuff you need.
So, remember this: don`t matter what kind or size of business you have – you better find time to develop your own digital marketing strategy. Faster leads onboarding by Ads – more money here and now. More creative, complex and logical long-term strategy – much cheaper leads (or even free) for years ahead. Cheaper and more leads – more time and money for your next steps and business ideas. Simple as that.
This client of City Profit that I mentioned… He bought our marketing services. And in a three months of complex strategy he got additional, NEW to him, two very big clients with 2.3 million dollars deals. Our services cost him about 25K (including budget).
Our main strengths: Logic and Experience.
If you have a product, you must think on a long-term and short-term internet marketing / sales strategy.
The trick is with Short- and Long-term strategies implemented, you`ll get a lot of leads. By using complex strategy, you`ll going to cut off expenses on paid marketing at all. Someday, maybe in a year or in 90 days.
And then – your clients and your products, your Logo and yourself – THESE ARE YOUR MARKETING.
This is OUR OWN recipe:
If 1 dollar in a Marketing partner (including budgets) can bring me 1 dollar and 10 cents more (in a terms and deadlines we agreed) – then I`ll stick to him if I find another one.
If my WHOLE marketing system got NEW and BETTER results with my partners (even if his job is copywriting only, or SEO, or making images for my businesses Instagram) – I`m not going to fire anyone. I LET THE SYSTEM work if numbers keep`s growing.
There was a king. And he had a big, beautiful apple garden.
And one day the king says: I need to find the best apple gardener in a world.
On a year or so guards deliver a best gardener to Kings knees.
King asked him: “So, tell me your secret before I hire you. How can it be that your apples is so delicious, and you are so famous with your apples. You price those apples with ridiculously high prices, and no one knows how you grow these fruits?”
Gardener said: “I prefer not to tell you that sir, or you`ll fire me right now”.
King laughed and said: “Ok, I won`t fire you, you have my promise. On top of that – I promise you`ll have 10x more money with me than with your apples you have now.” And signed a contract right away.
And then Gardener says: “ok, my secret is this. I bought a house and a garden 30 years ago, and there were this one apple tree. These fruits was sooo perfect and beautiful, and tasty so I start selling it with high prices. After weeks I discovered that don`t matter what price is – every time I have a sold-out. So, I keep rising those prices up”
King said: “Alright. I see. Very interesting. But how you garden it so it can be so delicious and perfectly formed fruits all-year”
And the Gardener said: “I`m not doing anything, cause I`m afraid to screw all up. If it works good to me – I`m happy with it”.
Let us find you creative ways to get your own spot in a Market. We deliver a friendly Audit of your website, its SEO opportunities, Copy and Design.
10+ years with perfect record
Story about Plumber (or IT Service Provider) or Your Exact Business
When it comes to advertising costs it is always very convenient to have someone with digital marketing agency. Business owner is searching for cheap but effective solutions and trust us – we understand.
When you`re a local business you need food traffic. When you`re nationwide – you`re looking for online presence to rock your markets. Both variants – you need digitalization!
Digital marketing is all about search engine optimization, social media and link building. Complex digital strategy must include all of that.
And if you`re using only one instrument it`s always like “something is missing” or “how to be more secured when my only channel got wrapped up” (yeah, like Facebook ban or useless spam-like leads for a 5K per month).
Let us break it down for you a little bit.
(Or you can just order a one-on-one Free Consultation)
Try to imagine a business case pitch deck. All these case studies are always about one main instrument that saved the planet (someone`s business). But let`s be clear. We have been in TOP-partners folder of our clients for more than 10 years.
And we know exactly that you must use every channel where your clients are to find your “one and only” instrument. More of that: at least two instruments must be in use to keep your marketing secured.
SEO consulting is your first stop. And therefore: YOU must know what exactly your clients looking for on internet. Exact key word (long tail – means a big keyword with 4+ words; short keywords – 1-3 words). This is the only way to build a web presence that always has leads.
IMPORTENT: Talk to a team who can and do have time to implement everything they say into your project.
For example: You are a plumber. Then, after 5 days of deep research we found the golden keyword for you (one long-tale exact keyword). And it goes like this “local plumber in Tampa Florida”. It has 500 search volume (amount of real people who is searching for plumbers with this keyword on Google or Bing).
So, you (with our help) made this as a main keyword for your web page. The title is “Cutest Local Plumber in Tampa, Florida since 2022”. The description is “As my Tampa`s clients says, and I agree”.
Now, our first peace of content with this long tail keyword have been published in social media.
On top of that you did a ppc advertising (paid search campaign in google). So, your digital marketing campaign is in 3 channels now. SEO optimized web page (on-page SEO and off-page link building by us), Google AdWords for direct advertising (we`ll manage it for you too), and you post it on your social media (like Facebook, Instagram, Twitter, LinkedIn etc.).
As you remember we used “Golden keyword” (like a magic main keyword) when we`ve talked about keyword research. So, the main goal is to find at least 50 golden keywords.
Golden – means almost no one of your competitors use this long tale keyword, but it still have a big search volume (a lot of searches per month). Every modern business owner knows, that if you have an opportunity – use it. If that opportunity is full of clients already starving – GO FOR IT, and fight for it. The same with Golden Keywords.
Example: Sometimes (to be exact it`s 50/50), you must delete your old website. That is what you have when your website is outdated, full of viruses or very hard to promote because of its engine. This is where website engine optimization steps in.
It`s take a day or 3 to see that. There is a lot of tools for that. We use almost five of them. And the first one is Google Search Console (the best tool for SEO managers to see how it is going with your website from Google itself).
Why are we telling you this? Because Search engines consultants must use only clear modern tools to work with your online presence. And we do.
As almost NONE of businesses like ours, we started with our own enterprises. We have a few local businesses in Europe (originally, we are a small size corporation of SMB`s). And the task was to promote our businesses there.
By only making a on-page SEO we`ve discovered a 10+ hot leads per week for our $ 2K products (business planning and business development services actually).
Then, in a few month`s we got another 5-10 clients per week for another business (water cleaners for local clients) with $100-1.000 product.
Then, we find our first client for SEO services in Europe. That was a small MTG-club (Magic the Gathering). New website (new domain), ecommerce (made by us) and GOLDEN keywords SEO got `em new hot 15 leads per week. And YES it`s more than enough for his foot traffic (business model based on recurrent payments).
So yeah. We are search engine marketing consultant now. But SEO consulting (someone calls us Search Engines Consultants) is not all we have. We are a group not only of specialists. We are a team of business development professionals, and we know what it`s like to be a businessman in a real world.
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